Our challenge was to build a brand which felt mature and established from the get-go. With high profile names involved and a lot resting on launching successfully, it was vital that TopForm hit the ground running.

Other challenges included:

• Engage with mature industry leaders as well as young aspiring creatives
• Create a brand which is instantly recognisable, flexible and allows for future expansion

Developing a communication strategy allowed us to make informed decisions around communication, engagement and building an effective brand identity.

Informed by the communication strategy, once the brand identity was established, we developed on-street, print and digital campaigns which would help establish the event, engage with the right audiences and ultimately sell tickets.

The work completed enabled a confident and successful launch, leading to two sold-out events and attendance by industry leaders from across the world.

Campaigns stood out in competitive environments online, in-print and on-street with all target audiences in attendance from young aspiring creatives to seasoned industry leaders.

With TopForm, there is strength in simplicity. One colour, two considered typefaces and clean layout system ensures all event communications are coherent, instantly recognisable and easily adaptable across all channels from Instagram stories to billboards on the streets.

Through creating an appropriate tone of voice and aesthetic, TopForm can connect with all of the event's target audiences, as tracked successfully through analytics and ticket sales.

With this strong simple identity, incorporating new elements and adapting to growth is a fluid process in moving the brand forward together in future. Watch this space!